Sunday, July 31, 2011

Mighty Bubble!

This work is part of a major hand washing awareness program designed to get kids feeling great about washing their hands.  Soap is your super power against germs!  The campaign includes stickers, temporary tattoos, activity sheets with games and colouring and drawing, a costumed mascot that visits schools and events, and a series of comics.  The tag line "Soap is your superpower!" and the comics were my idea as a way to get a story to live in the minds of the kids, so that they can imagine themselves vanquishing the germ bad guys by washing their hands just like Mighty Bubble does.

This project is a community service initiative by AECOM on behalf of HudBay Minerals.
All images are copyrighted by HudBay Minerals.

Check it out at www.mightybubble.com.