Properties of Silicone

CSL Silicones in Guelph Ontario asked me to create illustrated information design to help them clarify the attributes of their various products.  I proposed including some emotional content to add a new layer of information in a simple and visual manner by putting cute little emotional expressions, similar to emoticons, on some of the  objects.  This allowed me to show more about what an object is doing, or how it's being affected in a general sense.  I also proposed that it would differentiate CSL from the clinical technical illustrations that characterizes most industrial products.  Here are some of my favourites: